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Edouard Gheerbrant

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Edouard GheerbrantCo-Founder/ex-COO Daraz · Co-Founder/ex-CEO Promobrain · ex-CEO HungryNaki · ex-Rocket Internet

Track record

Two companies co-founded and sold. One turnaround.

~$1B

annual GMV at Daraz, built from $0 across 5 markets; acquired by Alibaba Group

40x

GMV in 3 years as CEO of HungryNaki, from $1M to $50M: a distressed asset turned Bangladesh’s #2 player

2,000+

employees at Daraz, with the Group turned EBITDA-profitable

$10M+

of promotion budget personalized by Promobrain’s multi-agent AI, delivering 20%+ incremental sales

What I’m looking for

Enhance value creation, transform or turn around a business.

A strategy and operation leadership role with full P&L ownership: CEO, COO, GM, business-unit or country head.

  • Industries: retailers, platforms and marketplaces, brands and distributors, commerce services, AI labs and integrators
  • Strongest fit: digital commerce, marketplace and retail-media leadership, and digital-led brands
  • Based in Singapore (One Pass, no visa sponsorship required); open to Dubai, any city in Europe, or remote
  • Available immediately

Resume

The full picture, on one page.

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EDOUARD GHEERBRANT

Singapore (One Pass, no visa sponsorship required) | Open to relocation | edouard.gheerbrant.pro@gmail.com | linkedin.com/in/edouard-gheerbrant | +65 8767 7925

PROFESSIONAL SUMMARY

15+ years operating, scaling and transforming companies in high-growth, competitive and challenging markets.
Co-founded Daraz and ran it as COO to ~$1B GMV across 5 markets, 2k employees, sold to Alibaba. Turned around HungryNaki (40x GMV in 3 years).
Co-founded and sold Promobrain, an AI personalization platform. Full P&L owner, AI-native.

PROFESSIONAL EXPERIENCE

Promobrain (acquired) Co-founder & CEO | May 2025 – Sep 2026 · Singapore

AI promotion personalization and growth platform for ecommerce · acquired by a strategic partner in 2026

  • Designed and shipped a multi-agent AI architecture personalizing $10M+ of promotion budget and delivering 20%+ incremental sales
  • $200k+ revenue from enterprise ecommerce brands and marketplaces across the US, Europe and Asia
  • Owned product, GTM, ops, and P&L concurrently. Ran an AI-first company of 6 (core AI product, AI-run operations) with zero external funding

Daraz (acquired by Alibaba Group) Co-founder & Chief Operating Officer | Feb 2016 – Jan 2025 · Singapore, UAE, China, Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar

South Asia’s leading e-commerce marketplace · acquired by Alibaba in 2019

  • Co-founded and scaled Daraz from $0 to ~$1B annual GMV across 5 markets and turned the Group EBITDA-profitable
  • Owned Group P&L and capital allocation in 5 countries; built world-class leadership team and scaled to 2,000+ employees
  • Led acquisition of 100M+ mobile app users; 50M+ annual active customers with 65% yoy repurchase rate
  • Overseeing 1P retail and 3P marketplace operations, sales and BD teams of 200+ people per market managing 0.5+ Mn. SMEs and global brand partnerships
  • Launched retail media (3% of GMV), livestream and KOL affiliates content (20%+ of GMV) and direct sourcing from 1,000+ global manufacturers
  • Led the post-acquisition integration into Alibaba Group (largest tech exit in South Asia)

HungryNaki Chief Executive Officer | Dec 2020 – Jul 2023 · Dhaka, Bangladesh

Bangladesh’s #2 food delivery and quick-commerce platform, integrated 1P (dark stores) and 3P (marketplace) model

  • Turned around a distressed asset into Bangladesh’s #2 player: GMV $1M to $50M (40x), 300 to 35k+ orders/day in 3 years
  • Pivoted to a capital-light 3P marketplace; expanded from 5 to 28 districts, 3k+ restaurants, new verticals (pharmacy, fresh)
  • Built a 1,000+ rider on-demand fleet; cut logistics cost per order from $1.6 to $0.7 and halved delivery lead time
  • Rebuilt tech and org around the 3 core journeys: 95%+ of orders delivered in 30 min, 50+ NPS, 30%+ weekly repurchase

Rocket Internet SE Global Venture Development Manager | Feb – Jul 2016 · Karachi, Pakistan

  • Built Daraz’s operational foundations during the launch phase (Rocket Internet venture-building model)

Earlier: Consultant, Archery Strategy Consulting (2015–16) · Deputy Counselor, French Embassy in the U.S. (2013–15) · Chief Economist Assistant, Schlumberger, Houston (2012–13)

CORE SKILLS

  • P&L Management: Full P&L ownership across multi-market businesses - accountability for growth, margins, and cash flow
  • Strategy & Value Creation: Execution of growth and profitability strategies focused on EBITDA expansion and long term value creation
  • Turnaround & Transformation: Leadership restoring performance from negative growth to sustained double-digit expansion
  • Team Leadership: Team building and leadership of senior executive teams, establishing disciplined governance and talent depth
  • Growth & New Businesses: 0-to-1 founding, scaling of new businesses, market expansion and partnerships with material revenue and margin impact
  • Operation Excellence: Post-merger integration and operating model simplification to accelerate performance
  • AI Transformation & Workflow Automation: Process mapping, AI transformation projects implementation, change management

EDUCATION

  • Imperial College London MSc, Environmental Engineering & Business Management, Honours · 2011–2012
  • HEC Paris Joint Degree, Entrepreneurship · 2010–2011
  • CentraleSupélec Grande École Program, Engineering, GPA 3.9/4 · 2008–2011

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